We need your help!
Dear Advocates, Most important to advancing the field for Herpes cure, treatment and prevention is creating urgency among decision makers. With a public awareness campaign, we will leverage professional best-in-class tools and strategies that are needed to create change. With a public awareness campaign we plan to:
- Target and identify high priority journalists (public health, infectious disease, sexual health, neuro, etc.) to report on herpes simplex virus
- Create a media relations strategy, writing targeted press releases and pitching journalists
- Development of multichannel awareness campaign assets including website, digital banners, email, digital press kit (print and digital,) to effectively increase awareness among target audiences
- Infrastructure and resources needed to manage awareness campaign for Herpes cure, treatment and prevention.