Public Awareness Campaign: Raising awareness for Herpes cure, treatment and prevention

We need your help!

Dear Advocates, Most important to advancing the field for Herpes cure, treatment and prevention is creating urgency among decision makers. With a public awareness campaign, we will leverage professional best-in-class tools and strategies that are needed to create change. With a public awareness campaign we plan to:

  • Target and identify high priority journalists (public health, infectious disease, sexual health, neuro, etc.) to report on herpes simplex virus
  • Create a media relations strategy, writing targeted press releases and pitching journalists
  • Development of multichannel awareness campaign assets including website, digital banners, email, digital press kit (print and digital,) to effectively increase awareness among target audiences
  • Infrastructure and resources needed to manage awareness campaign for Herpes cure, treatment and prevention.